Employee Testimonials: Why they Work and How to Get Them

It is well-known that potential customers will trust you more if they hear from satisfied customers. The same applies to employees. Employers are more likely than potential job candidates to trust the opinions of current employees. This is in contrast to the messages you try to convey through your marketing efforts. You may have noticed how much effort goes into employer branding by companies that are most attractive to job seekers. This is because your company’s reputation as a employer directly influences the type of candidates who are interested in working with you. It is important to convince potential candidates that your company’s job conditions and culture are as accurate as you advertise them to be. This is why more businesses are turning to employee testimonials in their recruitment strategy. What are employee testimonials?
Let’s start with the basics. An employee testimonial is a formal statement that a former employee gives about their experience at work. It includes details such as how they feel about the company, their day at work, and what they enjoy about it. These testimonials are a way for employees to show their appreciation of the company’s strengths and how they support their personal and professional growth. Employee testimonials are important because they can share their thoughts on why their company is a great place for work.
Job seekers today spend a lot of time researching the companies they are interested working for. According to Glassdoor, 83% say company ratings are the most important factor in deciding whether or not they apply for a job. This is especially true in digitalization and remote jobs where it can be harder to build a genuine brand. Nowadays, employees are the most trusted source of information when searching for a job. Companies are under great pressure to improve their brand image and employee experience or risk losing top talent and customers. Although this sounds like a risk, there are also good points. This sounds like a risk, but there are also good points.
Asking employees to share their experiences, or create a video testimonial, is a great way to gather material. You can also send a survey out to your employees and remind new hires to share their impressions within six months or one year. You can also consult the internet. You can find valuable social proof about your company in your Glassdoor reviews and social media pages. Each has a unique way of connecting with the audience. You can experiment with different formats. No matter what form you use, testimonials should meet these criteria: Authenticity, which is easy in a culture that values authenticity
Simple to follow structure